Why SEO is Not Just Marketing
Why SEO is Not Just Marketing, But a Business Imperative (A Deep Dive into the Latest Meta-Analysis) If you, like […]
Research Papers
Research Papers
How Dynamic Capabilities Drive Marketing’s Paradigm Shift
Staying Ahead of the Curve: How Dynamic Capabilities Drive Marketing’s Paradigm Shift In today’s volatile business landscape, change isn’t just
Research Papers
The Role of Advertising in Shaping Buying Decision of Samsung Mobile Phones
Beyond the Hype: How Advertising Shapes, But Doesn’t Guarantee. Your Next Phone Purchase I recently immersed myself in a fascinating
Research Papers
Mapping evolving immersive customer experiences (CX)
Decoding the Digital Frontier: Unpacking the Customer Experience Landscape in the Metaverse As a reader who has just delved into
Research Papers
Implications for Spending and Savings Decisions
Beyond the Budget Line: How Consumers Hierarchically Map Their Spending, And What It Means for Marketing We all try to
Research Papers
Consumer Behavior with Strategic Pricing
Price, Perception, and Profit As anyone involved in bringing a product to market knows, pricing is perhaps the single most
Research Papers
Importance of Pricing Strategy in Marketing
Beyond the 4Ps: Why Pricing Strategy Is the Ultimate Growth Lever I recently delved into a compelling analysis titled “On
Research Papers
Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village
From Pond to Post: How Digital Marketing Revived a Local Koi Fish Farming Group Having recently delved into reviewing the
Research Papers
Uberization of Customer Needs with Data Analytics
Having spent time reviewing the study, “Uberization of Customer Needs with Data Analytics: How Marketing Strategy Lifts Products Innovation?” (published