PMM vs PM vs Marketing roles often look similar, but each manages a different part of the product journey. This […]

What Is a Product Marketer? A Product Marketer is a hybrid role sitting at the intersection of product, marketing, sales, and customer

What Is Product-Market Fit? Product-Market Fit (PMF) is the point where your product meets real, strong demand in the market.

PMM Role in Product Lifecycle This guide explains the PMM role in the product lifecycle and shows how product marketers

QUICK SUMMARY Companies need product marketers to connect product value with real customer needs and drive adoption across the product

What Is Product Marketing? (Complete Guide for 2026) QUICK SUMMARY Product marketing is the function that connects your product to