How To Plan a Product Launch
A product launch without a plan is just hope disguised as strategy. It’s hoping people notice your product, hoping they […]
Product Launch
Go To Market
Know the Difference: GTM vs Product Launch
The confusion is common and costly. Product teams confuse a product launch with a go-to-market strategy. They nail the launch
Go To Market
What Is Go To Market Strategy: Complete Guide
A go-to-market (GTM) strategy is the difference between launching a product that gains market traction and one that disappears quietly.
Market Segmentation
Persona Based GTM Targeting
Persona Targeting Strategy Guide Traditional go-to-market strategies cast wide nets, hoping to catch enough qualified buyers. Persona-based GTM targeting is
Market Segmentation
Persona vs ICP: Understanding the Key Differences
The confusion is understandable. In marketing and sales conversations, “persona” and “ICP” (Ideal Customer Profile) are often used interchangeably, but
Market Segmentation
Building the Ideal Customer Profile
The difference between exponential growth and flat revenue often comes down to one thing: knowing exactly who your ideal customer
Market Research
Crafting Great Interview Questions
Great interviews don’t happen by accident. They’re engineered through strategic question design. The difference between an interview that generates actionable
Market Research
How to Conduct User Interviews: Guide for Product Marketing (2026)
User interviews are the most direct path to understanding what your customers actually want. Unlike surveys or analytics, interviews reveal
Product Strategy
Four Strategy Frameworks
The Four Strategy Frameworks Essential for Product Mastery and Market Domination In the competitive landscape of modern technology, merely building
Product Strategy
How to Define a Winning Product Strategy
How to Define a Winning Product Strategy I recently had the privilege of listening to a highly insightful talk by