Importance of Pricing Strategy in Marketing
Beyond the 4Ps: Why Pricing Strategy Is the Ultimate Growth Lever I recently delved into a compelling analysis titled “On […]
Research Papers
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Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village
From Pond to Post: How Digital Marketing Revived a Local Koi Fish Farming Group Having recently delved into reviewing the
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Uberization of Customer Needs with Data Analytics
Having spent time reviewing the study, “Uberization of Customer Needs with Data Analytics: How Marketing Strategy Lifts Products Innovation?” (published
how-to
How to Handle “Frankenstein Launches”: A Complete Guide
What Is a “Frankenstein Launch”? A “Frankenstein Launch” is a product launch that looks like it was pieced together from different,
how-to
How to Create Customer Personas: Complete Guide with Examples and Frameworks
Introduction A customer persona is a semi-fictional representation of your ideal customer or buyer based on real data, research, and insights.
how-to
How to Become a Product Marketing Manager in 2026: Complete Guide
QUICK SUMMARY This complete guide explains how to become a Product Marketing Manager in 2026. It covers skills, roadmap, tools,
Product Marketing
How PMM Fits Into the Product Lifecycle
PMM Role in Product Lifecycle This guide explains the PMM role in the product lifecycle and shows how product marketers
Product Marketing
Why Companies Need Product Marketers
QUICK SUMMARY Companies need product marketers to connect product value with real customer needs and drive adoption across the product
Product Marketing
What Is Product Marketing?
What Is Product Marketing? (Complete Guide for 2026) QUICK SUMMARY Product marketing is the function that connects your product to
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