Before I knew what product marketing was, I was mostly searching.

Between 2018 and 2020, I spent those years attending workshops, student meetups, conferences, and events without a clear roadmap. I didn’t have a polished plan. I just had curiosity and the urge to build, learn, and be around people who were creating things.

I experimented widely. Sometimes clumsily. Often without knowing where it would lead.

In early 2018, I registered for my first hackathon, genuinely thinking it was a hacking bootcamp. At that time, I was writing, experimenting online, and building what would later become TheHackingDad. I had no idea what a hackathon really involved.

When I arrived, I realized it was something entirely different.
A 36-hour sprint. No instructions. No comfort. Just a problem and a deadline.

That experience forced me to think from scratch. Not about tools, but about problems, users, and value. My team built the idea of a virtual tour assistant for archaeological sites, at a time when AI was still early and undefined.

We won the hackathon.

The real reward came after. I got the opportunity to pitch the idea at the Indian School of Business (ISB) as part of a young founders track. I didn’t make it through the final selection, but that moment stayed with me. It taught me how ideas are framed, how value is communicated, and how storytelling changes perception.

That was the first time I felt the pull toward what I now recognize as product thinking. That same year, I participated in the NASA Space Apps Challenge, where my team emerged as a Top 20 finalist. The experience pushed me to collaborate across disciplines, design under constraints, and think beyond local contexts.

In 2019, things accelerated.

I traveled internationally for the Asia World Model United Nations (AWMUN II) in Bangkok, Thailand, where I was exposed to global dialogue, leadership, and diplomacy. Around this time, I was also selected for Microsoft’s Think Tank program, my first real exposure to how large organizations think about ideas, strategy, and scale.

Each of these experiences stretched me. I was still figuring things out, but my thinking was becoming sharper, more structured, and more intentional.

In 2020, I attended IGN MUN in Indonesia, continuing to expose myself to environments that demanded clarity, confidence, and communication.

Not everything worked out. Many ideas didn’t go anywhere. Some opportunities didn’t convert. But each experience helped me understand myself better. What I cared about. How I thought. What kind of work energized me.

I also gave a TEDx talk in Ichalkaranji, Maharashtra. It wasn’t about being an expert. It was about sharing a journey of curiosity, learning, and exploration.

Between 2018 and 2020, I interned as a marketing intern with udaan, Viacom18 International, and Kommune, where I worked closely with artists, actors, and creative teams. These roles taught me audience intuition, storytelling, and cultural context. Skills that would later become foundational in my product marketing work.

I also organized 15+ national and international events for engineering students across Hyderabad, Gujarat, Delhi, and internationally across Nigeria, the United States, and Indonesia. Organizing at that scale taught me leadership, coordination, and how to operate under pressure.

Around this time, I began freelancing across SEO, WordPress development, content strategy, and digital marketing. Writing became a constant thread.

During the COVID lockdown, I launched a blog and wrote consistently for a few months. Then I stopped completely after joining full-time work. What surprised me was what happened next. Without any new content, the blog continued to grow organically and eventually crossed 285,000 readers.

That moment changed how I understood writing. It showed me the long-term power of clarity, search-driven discovery, and ideas that compound quietly over time.

Eventually, all of these threads converged.

Product marketing gave structure to instincts I had developed through writing, hackathons, events, freelancing, and experimentation. It helped me connect user insight, positioning, storytelling, and go-to-market strategy into something deliberate and repeatable.

I’ve since worked across B2B SaaS, healthcare AI, and B2C e-commerce, owning positioning, messaging, and GTM strategy. I’ve built onboarding systems, sales enablement playbooks, battlecards, ROI narratives, and lifecycle content that translate complex products into clear value.

I’m most effective at the intersection of product, sales, and customers. Listening carefully. Clarifying value. Removing friction.

What I’m building now

Today, I work in product marketing while building independent platforms:

• theproduct.blog. Long-form product marketing guides and frameworks.

• thebookdate, eatwithadi, and travelwithadi. Personal spaces shaped by reading, food, culture, and lived experiences.

• I’m also beginning to explore fragrances as a new creative and sensory curiosity, with plans to build something around it soon.

I don’t build to ship quickly. I build to understand. Writing is how I think. Platforms are how I test those thoughts in the real world.

If you’re building something thoughtful, curious about product and platforms, or simply want to exchange ideas, feel free to reach out.

Still learning. Still building. Still curious.