Why SEO is Not Just Marketing
Why SEO is Not Just Marketing, But a Business Imperative (A Deep Dive into the Latest Meta-Analysis) If you, like […]
Research Papers
Product Marketing
PMM vs PM vs Marketing Roles
PMM vs PM vs Marketing roles often look similar, but each manages a different part of the product journey. This
Research Papers
How Dynamic Capabilities Drive Marketing’s Paradigm Shift
Staying Ahead of the Curve: How Dynamic Capabilities Drive Marketing’s Paradigm Shift In today’s volatile business landscape, change isn’t just
Research Papers
The Role of Advertising in Shaping Buying Decision of Samsung Mobile Phones
Beyond the Hype: How Advertising Shapes, But Doesn’t Guarantee. Your Next Phone Purchase I recently immersed myself in a fascinating
Research Papers
Mapping evolving immersive customer experiences (CX)
Decoding the Digital Frontier: Unpacking the Customer Experience Landscape in the Metaverse As a reader who has just delved into
Research Papers
Implications for Spending and Savings Decisions
Beyond the Budget Line: How Consumers Hierarchically Map Their Spending, And What It Means for Marketing We all try to
Market Research
Primary Research for Product Marketing
What Is Primary Research? Primary Research is original data collection directly from your target audience to understand their needs, problems, preferences,
Product Marketing
Skills Needed To Become Product Marketer
What Is a Product Marketer? A Product Marketer is a hybrid role sitting at the intersection of product, marketing, sales, and customer
Product Marketing
What Is Product-Market Fit
What Is Product-Market Fit? Product-Market Fit (PMF) is the point where your product meets real, strong demand in the market.
Research Papers
Consumer Behavior with Strategic Pricing
Price, Perception, and Profit As anyone involved in bringing a product to market knows, pricing is perhaps the single most